When sales were falling, Hot Pockets called on Threshold Interactive to step in and give them a much needed facelift and identity makeover. As their AOR for 3+ years, we came in and not only did we give them a new website and persona, we also brought along the likes of Snoop Dogg, Kate Upton, Larry King, Lil Bow Wow, Biz Markie, Brodus Clay and more YouTube influencers than you can shake a stick at. My responsibilities were as follows:
Art direction & design
"YOU GOT WHAT I EAT"
"POCKET LIKE IT'S HOT"
I was responsible for set design, logo design, FB app, social skins, social posts and directed the photoshoots on set. The video became YouTube’s #12 most watched video of 2012 and also won 1st place in the Social Media Icon Award: PR and/or Viral Campaign Category. It became an AdAge Top 10 video for weeks and garnered over 10 million views. In fact it was so popular, it even became a question on Jeopardy a few years later.
LIMITED EDITION "INFOMERCIAL"
This video remained on AdAge’s Top 10 for five weeks and had over 5 million+ views. I was responsible for the art direction & design of the FB app & social skins.
SNACKERS "NACHO LIBREUM"
Frame by frame animation and sound design for the dream sequence portion of the video. Also, art directed & designed the FB app and social skins.