This one’s a little lengthy but I got to work on a lot of fun campaigns throughout my 8+ years working with the brand. These are just some of the highlights:
"BITE OF THE CENTURY"
I directed Manny Pacquiao in a 15 minute-30 pose blitzkrieg photoshoot for use in videos, gifs and posts that resulted in a wildly successful social media campaign.
“WHO LAID A FINGER ON BART’S BUTTERFINGER?”
Had the awesome chance of working directly with The Simpsons team creating and art directing the limited edition Bart Simpson wrappers.
BUTTERFINGER CUPS SUPERBOWL LAUNCH
Art directed and designed the website and all social posts, directed the actor's photoshoot and food shoot and handled video prop design. This campaign aside from getting a ton of press for being banned 2 days after it’s release also won IAC’s Best Food Industry Online Campaign & Best Of Show Online Campaign Awards as well as WOMMA’s Best Introduction Award.
“BUTTERFINGER THE 13TH”
Handled all the design work which included a bus wrap for Comic-Con, Facebook app, title cards, key art (that's me in the poster being a stand-in for the Butterfinger Butcher who couldn't make it to the shoot cause I guess he was too busy butchering. Ha.), t-shirts, caps as well as the musical score for the first trailer. And yes, Rob Lowe really is that good looking in person.
Yep. 2012 was gonna be the end of the world according to the Mayans so Threshold & Butterfinger decided to have a little fun on our way “out”. We brainstormed, launched and completed a full blown ARG campaign in 2 months that began with a real QR code crop circle! Followed that with “The Last Spokesperson on Earth” campaign over the summer featuring Jaime Pressley and finished with a cross country van trip whose last stop was San Diego’s Comic-Con. I only mention Comic-Con because we weren’t allowed to be there so I came up with the idea of having the van “break down”. On a main street. In front of a shit ton of people. With our drivers in their underwear. Handing out Butterfinger underwear. Then getting arrested (that part wasn’t planned). I designed everything which included campaign logos, set design, all ARG creative including game design, van art, Facebook apps, takeovers, banners, art directing talent photo shoots and more.
“DUDE, WHERE’S MY BAR?” & "BUTTERFINGER DEFENSE LEAGUE"
Handled all the design needs throughout the campaign which included Seth Green's "Dude, Where's My Bar?" blog featuring a pulldown rebus game board, a retro interwebz site for Seth Green's Evil Brother, the world's first Gigapixel game, a Guitar Hero-like game/video remixer as well as designing and animating banners. This campaign also stretched into the following year with "The Butterfinger Defense League" which saw us work with some of my childhood hero's - Adam West, Lou Ferrigno and Erik Estrada. The campaign included a "Sin City" style interactive graphic novel, games and a kickoff video where we revamped Sir Mix-A-Lot's "Baby Got Back" into "I Like Big Butterfingers" complete with a 31ft. Butterfinger Bar AND Sir Mix himself. The campaign turned into web awards gold for us: Promo Interactive Marketing Awards: Best Interactive Webgame // Promo’s Pro Awards: Best Use of Games, Contests & Sweepstakes, Best Campaign Generating Brand Awareness // MIXX IAB: Best Games // OMMA: Best Contest/Promotion/Sweepstakes // Echo: Business & Consumer Services Leader Award // Diva: Best Viral Video Advertisement // Telly: Outstanding Comedy Online Video // Communicator: Award of Excellence Online, Award of Excellence Branded Content // Davey: Gold