When Zealot Networks toyed with the idea of rebranding themselves as Northside, I was tasked with art directing their new site homepage keeping in mind that they wanted to funnel potential clients & partners through four distinct routes, Brands, Publishers, Creators and Agencies.
I took the opportunity to mess around with a site animation demo based around an intro video page leading into a brand subpage using masked animation as you scroll the page. A second one was done on the basis that the site acts as a quick intro microsite. And finally there was a long form static homepage design that focused solely on their properties.
The agency known worldwide for their award winning "What Happens In Vegas, Stays In Vegas" campaign were looking to update their existing website with a much more cutting edge feel. I jumped at the chance to go in and give them a bold and unique style to match their new "Purpose With An Attitude" positioning. The video-centric site features big, bold fonts, hand-drawn patterns, large imagery and loads of killer animation.
Concepted and designed a new look & feel for a Nestlé Toll House website pitch.
Black Box Wines approached the folks at High, Wide & Handsome to redesign their very old, outdated & non-mobile friendly website. I went straight to work designing the site using a more modern look & feel using a grid-based layout, new imagery and a crisp, clear font set. We offered two vibes, white and black, with the client opting for the black base.
Designed the popular chef's "Tasty Bytes" iPhone App which was #1 on the iTunes food app charts for quite some time.
Concepted and designed a website, moodboards, guerilla poster art, billboards and environmental executions for Red Bull Editions.
Muscle Milk needed help in shifting their consumer base from muscle heads to a much larger audience. Threshold Interactive jumped at the chance to pitch some new ideas, so I stepped in to show off my design muscle (pun totally intended) with a redesign of their website.
Had the awesome opportunity to design the Twin Peaks stage for San Francisco's Outside Lands 2016 Festival. Went all polygon peak-y for this one. Unfortunately I couldn't be there in person to get some good pics so had to do some web scouring for a few. Pretty cool knowing artists such as Lana Del Rey, Zedd and Halsey kicked out the jams on it.
When sales were falling, Hot Pockets called on Threshold Interactive to step in and give them a much needed facelift and identity makeover. As their AOR for 3+ years, we came in and not only did we give them a new website and persona, we also brought along the likes of Snoop Dogg, Kate Upton, Larry King, Lil Bow Wow, Biz Markie, Brodus Clay and more YouTube influencers than you can shake a stick at. My responsibilities were as follows:
Art direction & design
"YOU GOT WHAT I EAT"
"POCKET LIKE IT'S HOT"
I was responsible for set design, logo design, FB app, social skins, social posts and directed the photoshoots on set. The video became YouTube’s #12 most watched video of 2012 and also won 1st place in the Social Media Icon Award: PR and/or Viral Campaign Category. It became an AdAge Top 10 video for weeks and garnered over 10 million views. In fact it was so popular, it even became a question on Jeopardy a few years later (see screenshot).
LIMITED EDITION "INFOMERCIAL"
This video remained on AdAge’s Top 10 for five weeks and had over 5 million+ views. I was responsible for the art direction & design of the FB app & social skins.
SNACKERS "NACHO LIBREUM"
Frame by frame animation and sound design for the dream sequence portion of the video. Also, art directed & designed the FB app and social skins.
This one’s a little lengthy but I got to work on a lot of fun campaigns throughout my 8+ years working with the brand. These are just some of the highlights:
"BITE OF THE CENTURY"
I directed Manny Pacquiao in a 15 minute-30 pose blitzkrieg photoshoot for use in videos, gifs and posts that resulted in a wildly successful social media campaign.
“WHO LAID A FINGER ON BART’S BUTTERFINGER?”
Had the awesome chance of working directly with The Simpsons team creating and art directing the limited edition Bart Simpson wrappers.
BUTTERFINGER CUPS SUPERBOWL LAUNCH
Art directed and designed the website and all social posts, directed the actor's photoshoot and food shoot and handled video prop design. This campaign aside from getting a ton of press for being banned 2 days after it’s release also won IAC’s Best Food Industry Online Campaign & Best Of Show Online Campaign Awards as well as WOMMA’s Best Introduction Award.
“BUTTERFINGER THE 13TH”
Handled all the design work which included a bus wrap for Comic-Con, Facebook app, title cards, key art (that's me in the poster being a stand-in for the Butterfinger Butcher who couldn't make it to the shoot cause I guess he was too busy butchering. Ha.), t-shirts, caps as well as trailer sound design. And yes, Rob Lowe really is that good looking in person.
Yep. 2012 was gonna be the end of the world according to the Mayans so Threshold & Butterfinger decided to have a little fun on our way “out”. We brainstormed, launched and completed a full blown ARG campaign in 2 months that began with a real QR code crop circle! Followed that with “The Last Spokesperson on Earth” campaign over the summer featuring Jaime Pressley and finished with a cross country van trip whose last stop was San Diego’s Comic-Con. I only mention Comic-Con because we weren’t allowed to be there so I came up with the idea of having the van “break down”. On a main street. In front of a shit ton of people. With our drivers in their underwear. Handing out Butterfinger underwear. Then getting arrested (that part wasn’t planned). I designed everything which included campaign logos, set design, all ARG creative including game design, van art, Facebook apps, takeovers, banners, art directing talent photo shoots and more.
“DUDE, WHERE’S MY BAR?” & "BUTTERFINGER DEFENSE LEAGUE"
Handled all the design needs throughout the campaign which included Seth Green's "Dude, Where's My Bar?" blog featuring a pulldown rebus game board, a retro interwebz site for Seth Green's Evil Brother, the world's first Gigapixel game, a Guitar Hero-like game/video remixer as well as designing and animating banners. This campaign also stretched into the following year with "The Butterfinger Defense League" which saw us work with some of my childhood hero's - Adam West, Lou Ferrigno and Erik Estrada. The campaign included a "Sin City" style interactive graphic novel, games and a kickoff video where we revamped Sir Mix-A-Lot's "Baby Got Back" into "I Like Big Butterfingers" complete with a 31ft. Butterfinger Bar AND Sir Mix himself. The campaign turned into web awards gold for us: Promo Interactive Marketing Awards: Best Interactive Webgame // Promo’s Pro Awards: Best Use of Games, Contests & Sweepstakes, Best Campaign Generating Brand Awareness // MIXX IAB: Best Games // OMMA: Best Contest/Promotion/Sweepstakes // Echo: Business & Consumer Services Leader Award // Diva: Best Viral Video Advertisement // Telly: Outstanding Comedy Online Video // Communicator: Award of Excellence Online, Award of Excellence Branded Content // Davey: Gold
When Zealot Networks acquired video syndication giant Allscreen, I went right to work redesigning their website giving it better visual appeal, a smarter information layout and of course, mobile friendly.
For a Katy Perry Limited Edition packaging pitch for Sweetarts, I art directed and designed somewhere in the area of 60-80 packages taking inspiration from Katy's "Prism" record and her love of designer Jeremy Scott. Here's just a few of my favorites.
Concepted and designed a new look & feel for a SanDiego.org pitch.
Zealot Networks wanted me to develop a simple one page website for their audience network to help attract influencers, investors and brands. I was responsible for the art direction and design of the page.
Had the amazing opportunity to design the logo and website for the Timbuktu Renaissance, a government funded initiative to bring forth the rebirth of Timbuktu as the cultural center of the world it once was, help counter the spread of violent extremism and use it's deeply rooted legacy to inspire the world.
Wonder where every cat video, makeup tutorial and articles about where Jimmy Hoffa might be buried come from? ViralNova, one of the internet's premier content sites. Here I used a collapsible grid system and Google's material color palette to give the site a more modernized facelift. I also reworked the current UI/UX to allow for expansive banner units, added a category based homepage layout and multi article loading functions.
When New Media Rockstars (aka NMR) decided to rebrand themselves as New Rockstars, it was time to delve into some logo exploration, a new tagline and a new site design. As opposed to keeping their fanbase tied to their incredibly popular YouTube page, they were looking to create a new content home where their fans could find all their videos, articles, and stories all in one place.
Before moving on to become R&R Partners new CCO, my long-time mentor and creative partner John Montgomery needed a quick one page site for his latest entrepreneurial endeavor, Goodlab. It went as simple as this - he sent me a moodboard one night, I designed the site the next night and voilà!
The Sweetarts "Get Roped In" was a super fun campaign Threshold Interactive did for the launch of Sweetarts new Ropes candy starring "Pretty Little Liars" Shay Mitchell and a slew of YouTube weblebrities.
I handled all the art direction & design work which includes a Tumblr site design, set design & campaign logo design as well as directing several photoshoots (including 40 guests and contestants on a rooftop in DTLA), theater tv screens, the inside and outside of the theater itself, social posts & gif design and animation.
Just a quick sampling of some branding and campaign specific logo designs.
Zealot Networks was tasked with creating a content playbook that would be used company wide by Haworth as an introduction to their master look & feel/tone & vibe and what the brand should strive for across all online platforms. I was responsible for designing the deck, creating moodboards and mock social posts.
Muscle Milk asked Threshold Interactive to develop a website that will act as a homebase for their college ambassadors and reps to communicate, exchange ideas and build the overall promotion of their product line throughout US campuses. I was responsible for art directing and designing the look and feel of the site.
Here's examples of social posts I've done over the years. I was responsible for the design, art direction, and photoshoot direction.
Concepted and designed a new look & feel for a Gravity pitch.