STANFORD IMA WEBSITE

The Stanford Innovative Medicines Accelerator (IMA), a partnership between Stanford Medicine and Sarafan ChEM-H, combines the resources of the Stanford biomedical science community to fast-track the prototyping of new medicines and find the speediest path to patients.

Client: Stanford University
Agency: Goodlab Media
Role: Visual Design, UI/UX, Prototyping
Tools: Figma

Challenge

The IMA wanted to bring to light the incredible work they are doing transforming their discoveries into promising medicines but only had a very small website with little to no information or content that showed off their current work and future path/plans.

Objectives

  • Introduce the IMA team, their work, and their mission to a much larger audience

  • Entice investors to get involved in helping fund IMA discoveries and research to secure more exits and create a proven and sustainable pipeline for evergreen revenue

  • Create a custom visual pipeline that is focused on their two arms – a drug and vaccine prototyping arm and an experimental human biology arm where each houses modules of relevant expertise and is led by a scientific director recruited from the industry

  • Create a new careers section where the IMA can entice top of the line prospects to join their ever-growing team of talented researchers and scientists

Results

We helped the IMA team craft their incredible story and build a brand that would stand the test of time and honor the heritage and power of the Stanford University brand.

HI-FI PROTOTYPES

Desktop

Mobile