Kinnate Biopharma, one of the world’s premier biopharmaceutical companies, needed new branding and a website. Using reverse engineering as a base concept for their brand identity, I landed on a clean, modern logo bringing out their theme using a simple nod to a reverse symbol with a few tweaks.

This theme was carried throughout the website visuals using angled content boxes and sprinkling the icon into the imagery. I opted for a dark, moody vibe that made them clearly stand out from other biopharma companies.

Client: Kinnate Biopharma
Agency: Goodlab Media
Role: Branding, UI/UX, Art Direction, Design, Concepting