Sweetarts
Sweetarts "Get Roped In" was a super fun campaign Threshold Interactive did for the launch of Sweetarts new Ropes candy starring "Pretty Little Liars" Shay Mitchell and a slew of influencers. I handled all the art direction & design work which includes a Tumblr site design, set design & campaign logo design as well as directing several photoshoots (including 40 guests and contestants on a rooftop in DTLA), in theater visuals, social posts & gifs.
Client: Nestlé Sweetarts
Agency: Threshold Interactive
Role: Art Direction, Design, Set Design, Animation
