PEDIGREE FOUNDATION E-Commerce WEBSITE

Mars Petcare’s Pedigree Foundation works to find a solution to the problem of the millions of homeless dogs in this country. The Foundation was established in 2008 by dog lovers with a passionate belief that every dog deserves a loving home. The foundation is a 501(c)(3) private foundation that supports shelters and rescue organizations, as well as encouraging people to adopt, volunteer, and donate.

Client: Mars Petcare
Agency: Southern Made
Role: Visual Design, UI/UX, Prototyping
Tools: Sketch, Invision

CHALLENGE

Pedigree Foundation needed a full redesign of their outdated website. The sitemap made for a poor user experience and the store lived outside of the website which resulted in a lot of users dropping off. ADA compatibility was also never implemented into the previous site which made the user journey very difficult for anyone with a hearing or visual disability

Objectives

  • Redesign the old site from the ground up using their custom fonts, brand colors, and custom photography

  • Update the sitemap and layouts for a better user experience

  • Integrate a new Shopify store into the site

  • Make the site fully ADA compatible

ResultS

  • The new site gave Pedigree Foundation a much more modern, fun, and inviting look

  • The new Shopify store gave users an altogether more cohesive experience

  • With regards to the design, I kept it simple using their branded yellow/black colors and custom font throughout allowing for a lot of whitespace and room to breathe

  • Site met ADA compliance standards