YODL MOBILE APP

YODL is a social commerce application for the live music industry based in Nashville, TN. The app brings musicians, fans and venue operators together, providing a simple way to connect, discover and support live music experiences.

Client: YODL
Agency: Southern Made
Role: Visual Design, UI/UX, Product Design, Prototyping, Concepting
Tools: Figma

Challenge

As it stands there are a lot of music apps geared towards musicians or fans or venues, but none that fully encompass the fans, the musicians, and the venues together as a community and spans the live music process from artist discovery, to booking, to live interaction. We were tasked with designing and developing a strong partial prototype that can be used to pitch the app to investors to raise funding and get it to market.

Objectives

  • Help musicians and venues build better fan bases and create stronger income opportunities through efficient booking tools and artist patronage activities.

  • Create paths for user registrations/logins for each type of user as well as developing a fast user switching function

  • Add a robust search option for performance availability/bookings and song catalogs

  • Ability to link social media accounts

  • Add video & audio playback functionality with page placements

  • Functionality needed for each user type:

    • Artists: ability to accept song requests and tips, view current and available bookings, and view venue information/contacts

    • Fans: ability to connect with artists, make song requests, send artists a tip, and search for event/artist performances

    • Venue: create a calendar feature where you can view currently booked artists, view future available bookings, view artist requests for bookings, and search artist databases

  • Optimize for mobile iOS, Android, and desktop environments as well as making it accessible according to WCAG 3.0 standards

Results

Through much UX/UI iteration, we were able to get the prototype done, pitched and funded. The app is now available in all app stores.

HI-FI PROTOTYPES

Note: This app was created as a pitch tool and is only a partial build. All prototyped user flows are broken out below.

Onboarding Screens: These provide quick explanations of the tools available in each account and then gives you account options to sign up with.

View Onboarding Screens

Fan Account User Flow: This user flow focuses on the ability to tip the band/request a song, account setup, and user settings.

View Fan Account User Flow

Artist Account User Flow: This user flow focuses on the onstage “Showmode” experience (accessed by clicking the first show on the Shows landing page), songlist updates, booking requests, account setup, and user settings.

View Artist Account User Flow

Venue Account User Flow: This user flow focuses on incoming/outgoing booking requests, artist search, artist booking, contacts, account setup, and user settings.

View Venue Account User Flow

All: These are all the above user flows stitched together.

View Full Prototype