CHALLENGE

SESAC’s previous site was visually outdated and had a poor user experience. SESAC wanted to modernize their website, bringing more life to the overall feel of the site as well as making it much more user and mobile friendly. The rebuild of the site needed to include 1) a marketing side which promoted their artists (currently there wasn’t much) and 2) a licensing side that gave businesses/venues the ability to purchase a license in order to play songs (live or recorded) at their locations. As it stood, it was an incredibly cumbersome experience and led to a lot of user drop-off.   

Objectives

• Review existing site UX, content and structure and recommend a revised UX and simplified section content for in front of the login process (branding content/Get-A-License (GAL) process)  

• Shorten user flow to get visitors educated quickly and off to where they need to go and simplify/streamline the GAL process to increase conversion

• The website should allow users to search a database that contains the songs/artists that are covered by SESAC licenses

• Conceive, design, and integrate an GAL wizard which is used to determine which license a user may need to purchase

• A full creative overhaul of all pages including the GAL

• For new customers: create engaging user paths that drive conversion to sales for their GAL products which drives their general licensing business. Make sure that their superstars and song/chart successes are highlighted because it is their biggest driver for licensing

• For existing customers: easy to access login for affiliates and business/licensees

ResultS

A much more modern looking and user-focused site design that pops with color containing loads of content featuring their top artists. Their GAL wizard was also completely revamped and simplified guiding users step-by-step through what was previously a difficult process making getting a license for businesses a snap.